Company
Mission
To bring a sense of wonder
in children around the world
Instead of trying to predict what abilities the next generation of children may require, we want to serve them by ‘nurturing their sense of wonder.’
Children who grow up with a sense of wonder use their power to pioneer
innovations beyond our wildest imaginations to clear the way for the future we all desire.
Looking forward to such a future, we work with a sense of thrill to bring you our service.
Our mission is simple. To make an impact on society.
A system to develop one's
learning ability.
Core Values
To continue to fulfill our mission,
we have set out core values and guidelines
on which we place great importance.
Our goal was to avoid ambiguity with words.
Crafting each and every core value thoroughly,
we came up with the world's first 'mathematical core values.'
Core
Value
1
$Value\ =\ |f( challenge) |$
Challenge oneself
- $challenge$
- : The content of a new action from your own will
Some challenges aren't highly evaluated against a certain scale or are deemed to have failed. However, each and every one provides positive value.
Core
Value
2
$Our\ Work\ =\ \lim\limits _{f,t,i\ \to\ \infty } \ W( f,t,i)$
Imagine without limits
- $f$: feel, $t$: think, $i$: imagine
- $W$
- : result from work
Our job is to create services that reach children all around the world. It's important to always feel, think, and imagine without limitation!
Core
Value
3
$a_{n+1} \ =\ a_{n} \ +\ \sum\limits _{x\in X}| \vec{I} \times \overrightarrow{U_{x}}|$
Update one’s values
- $a_{n}$
- : Composition of one’s mind
- $\vec{I}$
- : One’s own receptiveness
- $X$
- : All that is unknown and recognizable
- $\overrightarrow{U_{x}}$
- : Information that emanates from $x$ and is newly recognized by the individual
Improve tomorrow’s version of yourself by discovering and taking in things you didn’t know before, including different values to your own. Continue to update yourself by uncovering and absorbing as many unknowns and variations as you can.
Company profile
- Company name
- Wonderfy Inc.
- Establishment
- Oct. 2014
- Capital
- 100,000,000 JPY
- CEO
- Yuka Nakamura, Kei Kawashima
- Location
- 11F, Ichigo Otemachi North building 1-15-7,
Uchikanda, Chiyoda-ku, Tokyo
101-0047
- info@wonderfy.inc
Founders
Yuka Nakamura
CEO
Yuka Nakamura
CEO
Yuka Nakamura graduated from the Faculty of Law at the University of Tokyo. She started working for consulting firms such as Corporate Direction and Bain & Company, and later joined Hanamaru Lab (now Wonderfy) in 2014. She concurrently worked as the classroom manager of Hanamaru Group, gaining experience in early childhood education. She works hard but also enjoys a nice meal accompanied by a drink once in a while!
My Wonder
Mt Koya (located in Kyoto, Japan)
Kei Kawashima
CCO / Founder
Kei Kawashima
CCO / Founder
Kei Kawashima graduated from the Graduate School of Engineering at the University of Tokyo. His love for arithmetic and mathematics led him to work on a best-selling problem-solving workbook called Nazope during university. Since 2007, he has been teaching students from four years old to university students at Hanamaru Group while also providing learning support at public elementary schools and children at home in Japan and overseas. In 2014, he founded Hanamaru Lab, which has since been renamed Wonderfy. He helped develop Think!Think!, an application that helps to foster critical thinking skills. It has more than two million users in over 150 countries, and the app has received and been nominated for numerous awards both domestically and internationally, including the Google Play Awards. In the past, he was a part-time lecturer at the University of Tokyo. He was involved in the creation of content for the International Mathematical Olympiad and has also served as an advisor since 2017 for Mie Prefecture to develop mathematical thinking skills for students.
My Wonder
Liveliness of Children, Formulating Core Values, Complex Math Problems
Takeshi Kitahata
CTO
Takeshi Kitahata
CTO
Takeshi Kitahata has professional work experience working as a systems integrator, head developer of a web-based startup, as well as a technical advisor for two startups. Kitahata joined Wonderfy in 2016 because he always wanted to work for an educational service provider. He is a father of two sons and he dreams of installing a beer tap in the company one day!
My Wonder
Sunny days
Team
Wonderfy is made up of professional teams who together,
create experiences to bring out and develop children’s ‘sense of wonder.’
Experts ofChild
Education
Our team has a combined early childhood teaching experience of over 25 years to over 200,000 students at a large Japanese educational conglomerate called the Hanamaru Group. Our experienced teaching team deeply understands the characteristics of young children and knows how to bring out their true potential.
Experts ofContent
Creation
Wonderfy’s content team is composed of mathematical experts, including some who oversaw the International Mathematical Olympiad as well as professional puzzle developers, who were part of the production of the best-selling Nazope series. Our team of content creators develops quality content for children that exercises their thinking and conceptualization skills.
Experts ofEducation
Technology
Our products are built by an internal team of engineers and designers who are not only specialists in their field, but are also familiar with how children use our product through their participation in our bi-weekly classroom sessions.
Timeline
- Oct.
- Hanamaru Lab Inc. established (Wonderfy’s former corporate name).
- Apr.
- Think!Think! (School Edition) launched in the classroom! Collaboration started with DeNA on programming classes.
- Oct.
- Think!Think! (School Edition) provided to public elementary schools in Takeo City, Saga Prefecture, Japan.
- Mar
- Think!Think! launched as an app and released to the general public.
- Mar
- Members of our team began overseeing problems created for the world’s largest math contest, The Global Math Challenge, sponsored by Sony Global Education.
- Apr.
- Think!Think! nominated as a finalist for the “Best App for Kids” category at the Google Play Awards 2017.
- Nov.
- Initiated partnership with Mie Prefecture to begin providing Think!Think! School Edition to Mie Prefecture’s elementary schools.
- Dec.
- Think!Think! won the “Family” category award at Google Best of 2017.
- May.
- Think!Think! selected and used in Cambodia’s public elementary schools as part of Japan International Cooperation Agency’s (JICA) SME Support Project.
- Jul.
- Released Yakusu, a computational sense and logical thinking game application.
- Aug.
- Think!Think! Monster, a battle game app to develop thinking sense released.
- Aug.
- Think!Think! revamped and subscription service became available.
- Nov.
- Awarded the Global EdTech Startup Award (GESAwards).
- Dec.
- Yakusu won the Best Hidden Masterpiece category at Google Best of 2018.
- May
- Think!Think! nominated as a finalist for the “Best Social Impact” category Google Play Awards 2019.
- Jul.
- Ultimate Series, a series of educational apps to develop one’s spatial awareness and recognition skills was released.
- Aug.
- Think!Think!’s total downloads exceeded 1,000,000 for the first time.
- Aug.
- Think!Think! wins the 13th Kids Design Award.
- Dec.
- Hypocycloid wins first place in the Interactive Art Category at the 2019 Asia Digital Art Awards Exhibition in Fukuoka, Japan.
- Feb.
- Company name changed to WonderLab Inc. on February 12th.
- Feb.
- WonderBox, a distance learning educational service, was publically announced.
- Apr.
- WonderBox launched in Japan!
- Jul.
- Raised capital from Shogakukan Inc. through third-party allotment.
- Feb.
- Hosted the STEAM Toy Contest 2021, an event created to identify new ideas that stimulate intellectual curiosity among kids.
- Mar.
- Raised capital from Obunsha Ventures, Inc. and EduLab, Inc. through third-party allotment.
- Mar.
- Published ThinkThink: The Official Book for Developing a Sense for Thinking in Japanese.
- Dec.
- Wonderfy and Think!Think! shortlisted at the 2021 Reimagine Education Conference & Awards under the “K-12” category.
- Feb.
- Wonderfy Inc. and leading Japanese robotics company, Yukai Engineering Inc., collaborated to develop robotics content for STEAM education.
- Mar.
- Think!Think! downloaded by more than 2,000,000 users in over 150 countries worldwide and became available on Amazon Fire TV.
- Jun.
- Think!Think! School Edition to be used at Ascot International School, an innovative international school based in Kobe, Japan that actively incorporates digital technology into classrooms.
- Dec.
- Company name changed to Wonderfy Inc. on December 14th.