Mission

Bringing out a sense of wonder
in children around the world

Instead of trying to predict what abilities the next generation of children may require, we want to serve them by "nurturing their sense of wonder".

Children who grow up with a sense of wonder use their power to pioneer
innovations beyond our wildest imaginations to clear the way for the future we all desire.

Looking forward to such a future, we work with a sense of thrill to bring you our service.
Our mission is simple. To make an impact on society.

A system to develop one's
learning ability.

知的にわくわく

Core Values

To continue to fulfil our mission
we have set out core values and guidelines
which we place great importance on.

Our goal was to avoid ambiguity with words.
Crafting each and every core value thoroughly,
we came up with the world's first 'mathematical core values'.

Core
Value
1

$Value\ =\ |f( challenge) |$
Challenge oneself
$challenge$
: The content of a new action from your own will

Some challenges aren't highly evaluated against a certain scale, or are deemed to have failed. However, each and every one provides positive value.

Core
Value
2

$Our\ Work\ =\ \lim\limits _{f,t,i\ \to\ \infty } \ W( f,t,i)$
Imagine without limits
$f$ : feel, $t$ : think, $i$ : imagine
$W$
: result from work

Our job is to create services that reach children all around the world. It's important to always feel, think and imagine without limitation!

Core
Value
3

$a_{n+1} \ =\ a_{n} \ +\ \sum\limits _{x\in X}| \vec{I} \times \overrightarrow{U_{x}}|$
Update one’s values
$a_{n}$
: Composition of one’s mind
$\vec{I}$
: One’s own receptiveness
$X$
: All that is unknown and recognizable
$\overrightarrow{U_{x}}$
: Information that emanates from $x$ and is newly recognized by the individual

Improve tomorrow’s version of yourself by discovering and taking in things you didn’t know before, including different values to your own. Continue to update yourself by uncovering and absorbing as many unknowns and variations as you can.

Company profile

Company name
Wonderfy Inc.
Establishment
Oct. 2014
Number of employees
60 (as of Dec 1st, 2022)
Capital
100,000,000 JPY
CEO
Kei Kawashima
Location
Kasugacho Building 7F,
Hongo 1-33-13,
Bunkyo-ku, Tokyo Japan
Email
info@wonderfy.inc

Founder

川島 慶

Kei Kawashima

CEO

Yuka Nakamura

Yuka Nakamura

COO

Tomoya Kanzaki

Tomoya Kanzaki

Director, Content

Takeshi Kitahata

Takeshi Kitahata

CTO

Team

Wonderfy is made up of professional teams who together,
create experiences to bring out and develop children’s sense of wonder.

Experts ofChild
Education

Child Education

Our team has a combined early childhood teaching experience of over 25 years to over 200,000 students at a large Japanese educational conglomerate called the Hanamaru Group. Our experienced teaching team deeply understands the characteristics of young children and knows how to bring out their true potential.

Experts ofContent
Creation

Content Creation

Wonderfy’s content team is composed of mathematical expert, including some who oversaw the International Mathematical Olympiad as well as professional puzzle developers, who were part of the production of the best-selling Nazope series. Our team of content creators develop quality content for children that exercises their thinking and conceptualization skills.

Experts ofEducation
Technology

Education Technology

Our products are built by an internal team of engineers and designers who are not only specialists in their field, but are also familiar with how children use our product through their participation in our bi-weekly classroom sessions.

Timeline

2014
Oct.
Hanamaru Lab Inc. established (Wonderfy’s former corporate name)
2015
Apr.
Think!Think! launched in the classroom! Collaboration also starts with DeNA on programming classes
Oct.
Think!Think! (School Edition) provided to public elementary schools in Takeo City, Saga Prefecture, Japan
2016
Mar
Think!Think! launched as an app and released to the general public
Mar
Members of our team began overseeing problems created for world’s largest math contest, The Global Math Challenge, sponsored by Sony Global Education
2017
Apr.
Think!Think! nominated as a finalist for the “Best App for Kids” category at the Google Play Awards 2017
Nov.
Initiated partnership with Mie Prefecture to begin providing Think!Think! School Edition to Mie Prefecture’s elementary schools
Dec.
Think!Think! won in the “Family” category award at Google Best of 2017
2018
May.
Think!Think! selected and used in Cambodia’s public elementary schools as part of Japan International Cooperation Agency’s (JICA) SME Support Project
Jul.
Released Yakusu, a computational sense and logical thinking game application
Aug.
Think!Think! Monster, a battle game app to develop thinking sense released
Aug.
Think!Think! revamped and subscription service becomes available
Nov.
Awarded the Global EdTech Startup Award (GESAwards)
Dec.
Yakusu won the Best Hidden Masterpiece category at Google Best of 2018
2019
May
Think!Think! nominated as a finalist for the “Best Social Impact” category Google Play Awards 2019
Jul.
Ultimate Series, a series of educational apps to develop one’s spatial awareness and recognition skills is released
Aug.
Think!Think!’s total downloads exceeded 1,000,000 for the first time
Aug.
Think!Think! wins the “13th Kids Design Award”
Dec.
Hypocycloid wins 1st prize in the Interactive Art Category at the 2019 Asia Digital Art Awards Exhibition in Fukuoka, Japan
2020
Feb.
Company name changed to WonderLab Inc. on February 12th
Feb.
WonderBox, a distance learning educational service, was publically announced
Apr.
WonderBox launched in Japan!
2021
Feb.
Hosted the STEAM Toy Contest 2021, an event created to identify new ideas that stimulate intellectual curiosity among kids
Mar.
Raised capital from Obunsha Ventures, Inc. and EduLab Capital Partners through third-party allotment
Mar.
Published ThinkThink: The Official Book for Developing a Sense for Thinking
Dec.
Wonderfy and Think!Think! shortlisted at the 2021 Reimagine Education Conference & Awards under the “K12” category
2022
Feb.
Wonderfy Inc. and leading Japanese robotics company, Yukai Engineering Inc., collaborate to develop robotics content for STEAM education
Mar.
Think!Think! downloaded by more than 2,000,000 users in over 150 countries around the world became available on Amazon Fire TV
Jun.
Think!Think! School Edition to be used at Ascot International School, an innovative international school based in Kobe, Japan that actively incorporates digital technology into classrooms
Dec.
Company name changed to Wonderfy Inc. on December 14th